With a background in software engineering, I’ve always approached marketing through the lens of logic, data, and truth. I’m driven by understanding the why behind every initiative — what the collective goal is, and how my work can directly contribute to it.
That technical foundation shapes how I operate: evidence-led, outcome-focused, and comfortable bridging the gap between teams, technology, and customers. I enjoy connecting complex ideas to clear actions and have the confidence to collaborate with colleagues at every level - from hands-on execution to strategic discussion.
My marketing philosophy is built on scalability and sustainability. Success should be repeatable, measurable, and designed to grow over time. Whether it’s a campaign, a process, or a product feature, I aim to build systems that continue to deliver value long after launch.
